The Czech Tourist Authority was founded in 1993 for the purpose of promoting the Czech Republic as an attractive tourist destination in the foreign - and starting with the year 2003 also in the domestic market. Domestic tourist regions, towns, municipalities and entrepreneurs are important promotion partners of CzechTourism.
The organization falls under the Ministry Of Regional Development Of The Czech Republic. Starting with 1st August 2003 its official name is Czech Tourist Authority – CzechTourism.
The goal of CzechTourism
CzechTourism supports the incoming and domestic tourist industry in general and further focuses on promoting the particular branches of the travel industry, such as spas, congress and incentive and also golf tourism. Since 2007 they have branched out to include other areas of tourism including, historical, adventure and active tours and holidays.
The promotion on the Czech market
- CzechTourism agency organizes study trips in the ČR for the representatives of foreign and Czech incoming travel agencies as well as for the press.
- Supports congress tourism in the Czech Republic
- Publishes an electronic bulletin called Regionální info-bulletin (http://regionbulletin.czechtourism.cz)
- Operates the web pages for the travel trade – www.CzechTourism.cz
- Website with the tips for trips and holidays – www.kudyznudy.cz
- Has launched the project for 133 premieres focused on the news in the Czech travel industry – www.czechtourism.com/133premier
- Organizes the biggest film and multimedia festival for tourism in the world called TOURFILM (www.tourfilm.cz)
- Collaborates with various information centres in the Czech Republic
- Also runs two of their own Information Centres in the centre of Prague.
Promotion Abroad
- Czech tourism carries out advertising campaigns in foreign TV, press etc.
- Publishes and distributes the leaflets about the Czech Republic in 17 different languages
- Publishes press releases in Czech, English, German, French and Russian.
- Publishes an electronic magazine the NFO-bulletin (http://bulletin.czechtourism.cz/), which monitors the events in the travel industry, culture, sports and transport industry
- Operates a multi-lingual website servicing tourists abroad – www.czechtourism.com
- Collaborates in the promotion of the countries of Visegrad 4 (www.european-quartet.com)
There are 27 foreign agencies dedicated to the promotion of the Czech Republic abroad.
The Czech Republic logo
The official presentation of the Czech tourism is shielded under one official logo .
Literature lovers know Lipnice nad Sázavou as the place where author J. Hašek lived the last years of his life and where he wrote his most famous works, The Fateful Adventures of the Good Soldier Švejk. Its house with exhibits is located directly beneath a rocky ridge, on which one of the largest Czech castles was constructed at the beginning of the 14th century.
The main attraction of Kroměříž, the town nicknamed the Athens of Hanacko, is its archiepiscopal chateau, which along with the chateau gardens and flower gardens are on the UNESCO list of worldwide cultural and natural heritage sites. For hundreds of zears, the chateau served as a residence for the bishops of Olomouc, and a series of important events occurred within its walls. There are also many other sites worth seeing in Kroměříž, such as the pontifical mint, featuring a collection of church issued coins and medals, the Baroque Church of St. John the Baptist with its interior in Rococo style and the house with a Renaissance entrance section on Velké náměstí square, which houses exhibits of the Kroměříž Museum and a monument to Max Švabinský.
Rock, pop, jazz, metal, hip hop... Audiences at summer open-air festivals will enjoy these and other genres. The schedule of events taking place under the open sky this year is once again truly great, and music fans thus can look forward to an eventful summer. 